Ranking Italian Coffee Brands (From Worst to Best)

Coffee is deeply woven into Italian culture, and many Italian coffee brands have become famous around the world because of it. It is not just something people drink in the morning. It’s part of daily life.

In fact Italians drink around 95 million cups of coffee every single day, and the average person consumes about 6 kilograms of coffee per year. From the quick espresso at the bar before work to the moka pot bubbling away in kitchens across the country, coffee is a ritual that Italians take very seriously.

But here is something many people don’t realise. Italy doesn’t actually grow coffee. The country’s climate isn’t suitable for large-scale coffee farming, so the beans themselves come from places like Brazil, Colombia, Ethiopia, and Central America.

What Italy has mastered instead is something just as important: the art of roasting coffee. For generations, Italian roasters have perfected the balance between aroma, bitterness, crema, and body. 

But don’t be fooled. Not all Italian coffee brands perform the same. Some deliver the bold, balanced flavour you expect from a traditional Italian espresso. Others taste flat, overly bitter, or simply disappointing.

To help you choose better coffee for your moka pot or espresso machine, I’ve ranked 16 of the most well-known Italian coffee brands from worst to best. Before we start the ranking, let’s first look at the three things I always check when judging coffee.

Watch: Ranking Italian Coffees from Worst to God Tier

3 Things to Look For When Buying Italian Coffee Brands

Great coffee usually comes down to a few important details that many people overlook. Small differences in the beans, the roast, and the blend can completely change how the coffee tastes once it reaches your cup.

When I judge coffee, there are three simple things I always pay attention to. Understanding these will help you recognise which Italian coffee brands deliver real flavour and which ones are simply relying on their name. Let’s take a closer look.

1. Roast Profile: The First Thing You Notice

Roasting has a huge impact on how coffee tastes. Italian coffee is usually roasted darker to suit espresso machines and moka pots, creating a bold and aromatic flavour. When done well, the coffee tastes rich and balanced, not burnt or overly bitter.

2. Arabica vs Robusta: Understanding the Blend

Many Italian coffee brands use a mix of Arabica and Robusta beans. Arabica brings smoother flavour and aroma, while Robusta adds strength, caffeine, and helps create the thick crema many people expect from Italian espresso. The best coffees balance the two so the cup feels both smooth but powerful.

3. Crema and Body: The True Test of an Espresso

A good espresso should have a beautiful crema on top, that golden layer that forms after brewing. It’s often a sign of proper extraction and a well-balanced blend. When the coffee is good, the body feels full and smooth rather than thin or watery.

Now that you know what to look for, let’s rank the most popular Italian coffee brands.

Ranking Italian Coffee Brands (From Worst to God Tier)

Here’s how they performed.

D Tier – Not Worth the Cup

Starbucks

I know it’s not an Italian brand, but it’s everywhere, so it deserves a mention. For me, the roast is far too aggressive and the flavour ends up tasting burnt rather than balanced.

Splendid

Very easy to find and usually inexpensive, but the flavour feels flat and slightly bitter. It lacks the depth and aroma you expect from a proper Italian espresso.

C Tier – Acceptable but Nothing Special

Bialetti

The moka pots they create are world class, but the coffee itself is less impressive. It works in a pinch, but compared to stronger Italian coffee brands, it feels a little underwhelming.

Segafredo

Extremely popular and served in many places around the world. It’s drinkable, but the flavour lacks the complexity of higher-tier coffees.

B Tier – Solid Everyday Coffee

Borbone

Strong, energetic, and full of caffeine. It delivers a powerful espresso that many people enjoy, especially if you like a bold and intense flavour.

Vergnano

A historic coffee roaster from Turin with a strong reputation in Northern Italy. Smooth, well balanced, and known for producing a beautiful crema in espresso.

Lavazza Qualità Rossa

This is the Toyota of coffee. Reliable, familiar, and found in many Italian homes. It may not be the most exciting cup, but it consistently gets the job done.

Musetti

A good northern Italian coffee with pleasant crema and balanced flavour. It’s a dependable choice for everyday espresso.

Motta

A bold and robust coffee with a strong flavour profile. It delivers a powerful cup that many people enjoy first thing in the morning.

A Tier – Excellent Coffee

Pellini

A professional-grade coffee often used in cafés and restaurants. Elegant, balanced, and refined, with a smooth profile that works beautifully for espresso.

Sant’Eustachio

A legendary Roman coffee brand, especially famous near the Pantheon. It delivers beautiful aroma and a refined espresso experience.

Illy

Known for its elegant silver tins and 100% Arabica blend. Smooth, refined, and beautifully balanced, although it comes at a premium price.

Danesi

Another respected Roman brand often found in cafés. Well balanced, aromatic, and very enjoyable in espresso form.

S Tier – True Italian Coffee Legends

Kimbo

A very strong Neapolitan-style coffee. Dark, bold, and full of character, perfect if you enjoy an intense espresso.

Passalacqua

A cult classic from Naples. Bold, rich, and incredibly aromatic, many coffee lovers consider this one of the finest Italian espresso blends. yellow tin with native american logo is not missable

Caffè Guglielmo

A pride of Calabria with deep chocolatey notes and strong body. Harder to find, but absolutely worth trying if you see it.

Final Thoughts on Italian coffee brands

Choosing the right coffee can completely change your daily ritual.

If possible, reach for the A or S tier coffees and leave the lower ones on the shelf. A good Italian coffee should feel aromatic, balanced, and satisfying whether you brew it in a moka pot or an espresso machine.

And remember, the best coffee is the one that makes you smile with the very first sip.

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