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How to Buy Pasta Like an Italian

Author:

Vincenzo’s Plate

Updated:

3rd Jan, 2026

20 Comments

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This post contains affiliate links. See disclosure policy.

I love pasta so much that I eat it four or five times a week. And no, that’s not an exaggeration. When you buy pasta as often as I do, you start to notice the difference very quickly. 

In Italy, pasta isn’t just food. It’s culture. It’s history. It’s something you grow up with, something that’s part of everyday life. That’s exactly why I care so much about choosing the right one. 

I know some people think pasta is pasta. Grab the cheapest packet, job done. I get it, we all want to save money where we can. But here’s the truth, not all pasta is the same, and the difference really shows once it hits the plate. 

In this guide, I’m going to show you how to buy pasta properly, what actually matters, what doesn’t, and why spending just a little more can completely change your pasta experience.

Watch: How to Buy Pasta Like an Italian (Stop Making This Mistake)

Two Ways Pasta Is Extruded 

There are two main ways dry pasta is extruded. 

One uses plastic or teflon extruders. This gives pasta a very smooth finish and usually makes it cheaper. Sometimes it’s even too perfect, and for pasta, perfect isn’t what we want. 

The other method uses bronze extruders. This gives pasta a more rustic look and a rougher surface. That rough texture is everything. Smooth pasta made with teflon doesn’t absorb sauce very well, the sauce simply slips off. Bronze-cut pasta, on the other hand, holds sauce beautifully. 

This is extremely important when choosing pasta and deciding which pasta to buy. A good pasta brand will usually say on the packaging whether it’s bronze cut, and high-quality brands often also tell you how long the pasta has been dried for. 

La molisana review

Drying, Colour, and Why It Tells the Truth 

When it comes to pasta, drying matters more than most people realise. 

Good pasta is dried slowly at low temperatures, usually between 30 and 40°C, for anywhere from 10 to 30 hours. I once visited a very proud pasta factory in Abruzzo where they dry pasta for up to 48 hours. 

Yes, you pay a little more for this kind of pasta, but what you get in return is worth it. The pasta holds its shape, absorbs sauce extremely well, and gives you a much better texture on the plate. Semolina quality is important, but the drying temperature and time are even more critical. 

So what should you look for when you buy pasta? Colour. Good pasta is very light in colour, almost white or a very pale yellow. If the pasta is dark yellow or almost orange, that’s a bad sign. It usually means it was dried at high temperatures for a short time. 

Cheaper pasta is often darker and can have stains or black spots. The shape may also be inconsistent. A respected pasta brand will go through strict quality control and wouldn’t let pasta like that reach the shelf. 

how artisan pasta are dried

Price Comparison: How to Buy Pasta Without Overpaying 

Of course, all pasta can be eaten. Even the cheapest one will feed your family. But cheap pasta is usually low in protein, low in fibre, doesn’t hold its shape well, and doesn’t absorb sauce properly. 

A $2.50 pasta might be straight in shape, which is good, but if it’s dark in colour and has black spots, that tells me it likely didn’t pass proper quality control. 

Move up slightly, and you’ll find a good commercial pasta around the $3.50 to $4 mark. These are often lighter in colour, bronze cut, properly dried, and free from spots. This is the pasta I use most days. It’s only about 50 cents more than cheaper options, but the quality difference is huge. 

Then you have premium pasta at around $6 or $7. Very pale, beautifully rough, and often dried for over 40 hours. You can immediately see the difference when you put it side by side with cheaper pasta. It’s top quality, but not something everyone wants to buy every day, and that’s fair. 

pasta comparison. Chef VIncenzo gives tips on how to buy pasta

Cooking Time Says a Lot 

Another detail many people overlook when they buy pasta is cooking time.

Better pasta often says it’s ready al dente in around 9 or 10 minutes. That wording matters. Al dente means “to the tooth”, the pasta still has structure. 

Cheaper pasta might say 13 or 14 minutes but doesn’t mention al dente. Follow that timing, and it often turns too soft or mushy. If a packet doesn’t talk about al dente, I’m already cautious. 

Chef Vincenzo in action, cooking Pacifico Liguori pasta for his 15-minute Creamy Mushroom Pasta

Conclusion: Spend Smart, Not Blindly 

All pasta can be eaten, that’s not the question. Yes, you can feed your family with a one-dollar packet of pasta, but you should know what you’re getting. Lower quality, fewer nutrients, and a worse result on the plate. 

If you don’t eat pasta often, spend the extra dollar and enjoy it properly. Artisan pasta at $6 or $7 might not be for everyone, but to me, if six dollars feeds my whole family, that’s good value. A coffee costs the same and only pleases one person. 

If I need to compromise, I buy a good quality commercial pasta around the $4 mark. That’s the sweet spot. It gives you a much better pasta experience and lets the sauce do its job. 

Now that I’ve shared how I choose pasta and how I buy pasta at the supermarket, let me know in the comments, what’s your favourite pasta brand, and why do you like it so much?

Next time you’re at the supermarket, choose wisely. 
Buy the right pasta. 

chef Vincenzo showing tips on how to buy pasta

Subscribe to my Youtube Channel: www.youtube.com/vincenzosplate

What to Cook Once You Buy Pasta the Right Way

  • MARINARA SAUCE – A simple marinara made with good tomatoes, garlic, and olive oil, no extras, no shortcuts. It’s the ideal sauce to show how the right pasta absorbs flavour and holds everything together.
  • PASTA VONGOLE – A simple yet elegant dish where good pasta, fresh vongole, and olive oil come together naturally. When the pasta is right, it absorbs the clam juices perfectly and keeps the sauce silky, not heavy.
  • Marinara Sauce

    Marinara Sauce

  • Pasta Vongole

    Pasta Vongole

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Recipe Rating




20 responses

  1. Denise Yannicelli-Holden
    January 7, 2026

    Bravo for explaining that is such a simple way to follow. God Bless your family in this New Year
    Thank you

    Reply
    1. Vincenzo’s Plate
      January 7, 2026

      Ciao Denise! Thank you so much for your kind words. I’m really glad the pasta tips were easy to follow and helpful. Wishing you and your family a wonderful New Year too!

      Reply
  2. Michele
    January 8, 2026

    Thank you for tips on buying pasta, I will certainly be more selective in the future.

    Reply
    1. Vincenzo’s Plate
      January 9, 2026

      You are very much welcome Michele! I’m really glad it helped. Once you start choosing pasta more carefully, it makes such a difference on the plate.

      Reply
  3. Senorena Peepers
    January 8, 2026

    Now that we buy bronze dyed organic pasta from Italy, we appreciate our meals so much more. Thank you Vincenzo for sharing.

    Reply
    1. Vincenzo’s Plate
      January 9, 2026

      Ciao Senorena! That’s wonderful to hear, I’m so glad my tips helped, and thank you for your kind words!

      Reply
  4. Cynthia Desilvio
    January 28, 2026

    Our new favorite pasta is Rummo.
    A big plus is that it’s made in Benevento which is where my husbands family (fathers side) is from.

    Reply
    1. Vincenzo’s Plate
      January 30, 2026

      Ciao Cynthia! Rummo is a fantastic choice, truly a great pasta brand. They have been making pasta with care and respect for tradition for generations, and you can really taste the quality.

      Reply
  5. Derek Cotton
    January 28, 2026

    Thanks so much. I can’t wait to go and explore to see my options at the store. I already know I haven’t seen most of them so I’m going on a hunt!

    Reply
    1. Vincenzo’s Plate
      January 30, 2026

      That is the best way to do it my friend, go on the hunt and have fun with it. Take your time, turn the packets around, read where the pasta is made, and look at the ingredients. You will be surprised how many beautiful options are hiding on the shelves.

      Reply
  6. Anthony
    January 28, 2026

    can you post that chart by the grade like you had on the video

    that is a nice grading chart

    Reply
    1. Vincenzo’s Plate
      January 30, 2026

      Ciao my friend! I’m not quite sure which chart you’re referring to. Could you let me know which part of the video you’re thinking of, or share a timestamp if possible? That will help me understand what you mean.

      Reply
  7. Linda Quaintance
    February 26, 2026

    Which posta brand has the most protein?

    Reply
    1. Vincenzo’s Plate
      February 26, 2026

      Ciao Linda!

      Great question. The truth is, it really depends on where you live because each country carries different pasta brands. What matters more than the brand name is what’s written on the back of the packet.

      When you’re looking for higher protein pasta, check the nutrition panel and aim for around 13–14 grams of protein per 100 grams. That is usually a very good sign of quality durum wheat and proper semolina. Good bronze-cut pastas often fall into this range.

      If you see pasta sitting closer to 10–11 grams of protein per 100 grams, that’s generally a lower quality option.

      Let me know what brands you find in your area, I’m curious!

      Reply
  8. Mihajlo
    February 26, 2026

    Hi Vincenzo!
    We have Rusticella d Abruzzo pasta available in Serbia. What do you think about that brand?
    Thanks!

    Reply
    1. Vincenzo’s Plate
      February 27, 2026

      Ciao Mihajlo! Rusticella d’Abruzzo in Serbia? That’s fantastic!

      First of all, Abruzzo is very close to my heart, so when I see pasta from that region, I pay attention.
      Rusticella d’Abruzzo is a very good quality brand. They use bronze dies, which means the pasta has that rough surface that helps the sauce stick properly, not slide off like it’s on a water slide.
      Not only that, it’s also slowly dried, which gives it better texture and a beautiful bite when cooked al dente. You will notice the difference straight away compared to very industrial pasta.

      Of course, always cook it properly, plenty of salted water, and do not overcook! That’s the secret.
      If you can get it in Serbia, you’re lucky. Use it with a simple sauce and enjoy.

      Reply
      1. Mihajlo
        February 28, 2026

        Great! Thanks a lot!

        Reply
        1. Vincenzo’s Plate
          March 2, 2026

          You’re welcome my friend!

          Reply
  9. Stephen Soyer
    February 27, 2026

    I’ve learned so much from following you..My wife says my Italian cooking is better than most restaurants, lol…Thanks for the pasta tutorial…I pay a little more for the good stuff, well worth it.

    Reply
    1. Vincenzo’s Plate
      February 27, 2026

      Now this is the kind of message I love to read!

      Ciao Stephen! If your wife says your Italian cooking is better than most restaurants, then you are doing something very right… bravissimo!
      And yes, paying a little more for good pasta makes all the difference. Quality ingredients always win.
      I’m so happy my pasta video guide helped you.

      Keep cooking, keep tasting, and most importantly, keep enjoying it together!

      Reply

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